A simple check you can do right now on your website

I would like to show you a simple task you can do right now to see if your website is ok for your web visitors.  It does not require any technical skills or knowledge.  I am not going to blind you with infographics, snappy images or glib clichés.  I won’t even throw statistics at you.

 

You have heard about the way Google is penalising slow loading websites.

 

How many times have you been told your website page loading speed is a problem or maybe you just don’t know if the website is slow.

 

Confused when all you read is jargon when you just want a simple answer?

 

It is so frustrating listening to online “experts” making everything complicated so that they appear brilliant.READ MORE

SEO tips – improve your ranking in search engine results.

SEO Tips to help your business in the Search Engine Rankings.

Search Engine Optimization (SEO) has changed dramatically in the past 2 years.  It used to be enough to stuff your page with keywords, buy loads of links and get to that first spot on the search results. This was expensive and out of reach for many local businesses.

With the release of the Panda, Penguin, and Hummingbird algorithm updates, Google have made it very clear that gaming the system will not work and have made it much easier for a local business to get their website ranking high on Google.

A business owner can now create the content to appeal to their local customers and rank high in the search results.

Click Read More for some tips

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Does your website need a refresh?

Your website is like most things in your business, over time it becomes jaded looking.  It does not have the same impact as it first had.  This has a significant effect on your business.

Your website is the first experience many people have of your business.

Here are a few questions to consider:

Does your website look dated, uncared for?

A website designed over 3 years ago is likely to look dated now.

 

Is your website falling in the Google search results?

Google have changed how they rank websites and this effects your position in the search results.  If your website is over 2 years old, it probably is not ticking the boxes for first page ranking.

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Internet Presence and how you can improve yours

What is Internet Presence

and what you can do to improve yours.

 

With the constant evolution in technology and the ever increasing penetration of new devices into the consumer base business owners are being challenged to keep up or be forgotten.

 

Once upon a Time, we built a website.  Maybe we updated it every few months, if we could find the guy that built it.  But we had the website so we were cool.  Those days are long gone.

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Big update from Google that will have a major impact on your business.

Google recently posted on their webmaster blog

“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.”

So not only will Google’s mobile ranking factors label your site as “mobile friendly” but it will use that to rank your site in the search results.

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What is a Mobile Friendly Site

Have you ever gone to a website on your phone, only for the text to be too small, the images not to load and you have to slide around to find any information? That is not a mobile friendly site. To help users avoid this frustration, Google have introduced a “Mobile Friendly” tag on mobile search results. If the googlebot detects that your site is mobile friendly, it will add that tag on your listing in Google. It will also help with your ranking, with Google promoting mobile friendly sites above non mobile friendly.

Google have said a site is eligible for a mobile friendly tag if it meets these criteria.

  • Avoids software that is not common on mobile devices, like Flash
  • Uses text that is readable without zooming
  • Sizes content to the screen so users don’t have to scroll horizontally or zoom
  • Places links far enough apart so that the correct one can be easily tapped

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