Big update from Google that will have a major impact on your business.

Google recently posted on their webmaster blog

“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.”

So not only will Google’s mobile ranking factors label your site as “mobile friendly” but it will use that to rank your site in the search results.

Google’s Zineb Ait Bahajji from the Webmaster Trends team was quoted as saying at SMX Munich in early March that the upcoming mobile-friendly ranking algorithm that will launch on April 21st will have more of an impact on Google’s search results than the Google Panda update and the Google Penguin update did.

Some experts have the number of Google searches on mobile devices as 60% of all searches. If a significant portion of your website traffic comes from Google searches and you suddenly don’t appear on that first page, that traffic will probably disappear. This will have a major impact on your business.

So the big question is “is your website Mobile-Friendly?” You will know if your website is Mobile Friendly by a tag that Google will put beside a website on the search results on a mobile.
You can check your website here – Mobile-Friendly Test
Also, why not look at your website on a mobile device and see it as a user would.

Over 90% of local business websites, that we checked, failed that test.


Some interesting points:

  • Google determines Mobile-friendly on a page by page basis. Some of your pages may be Mobile-friendly while others are not. All pages must be mobile friendly.
  • Once Google sees the site is mobile friendly, it will be updated.
  • The Googlebot needs to be able to crawl your entire site. You must unblock elements such as CSS and javascript.


Do not make the mistake of thinking your website isn’t visited by people on a mobile. With mobile search predicted to grow this year, a mobile-friendly site is vital to your business. If you do not have a mobile-friendly website then you may find it more difficult to appear high in the mobile search results after 21st April.


URGENT ACTION – Talk to your web designers and developers today to get your site ready.


If you are unsure of what to do or have any questions, don’t hesitate to ask us here at LocalBiz and we are offering a FREE check-up of sites to make sure they are Mobile Friendly.

Michael Kenny

[email protected]

Hi, I am Michael Kenny, co-founder of, an Irish company dedicated to getting local business found online.Since I started in computers in the mid 70’s, my passion has always been getting technology to solve problems.